Abandoned carts are orders that customers started placing but did not complete. In ecom.md you can track and work with such baskets.
View abandoned carts
Go to Orders and Customers → Abandoned Carts. Here you will see:
- Date and time the cart was created
- Buyer contact details (if entered)
- Cart contents (products, quantity, amount)
- The stage at which the buyer stopped
Reasons for refusing to purchase
The main reasons why customers abandon carts:
- High shipping costs
- Inconvenient registration process (too many fields)
- Lack of a suitable payment method
- The buyer compares prices
- Technical problems
How to reduce cart abandonment rate
Simplify your design
- Minimize the number of required fields
- Add the ability to register without registration
- Make sure the mobile version works correctly
Be transparent
- Show shipping costs before checkout
- Indicate all available payment methods
- Add return information
Motivate to complete the purchase
- Set up an email reminder for abandoned cart
- Offer a promo code for your first order
- Add a pop-up with a suggestion when trying to leave the page