Pop-up windows are pop-up blocks on a website to attract attention to promotions, collect subscriptions and retain customers.
Types of Pop-up windows
Welcome Pop-up
Shown to new visitors on their first visit. Use for:
- Offers discounts on your first order
- Collecting email subscriptions
- Information about promotions
Pop-up when leaving (Exit Intent)
Appears when a visitor is about to leave the site. Helps:
- Retain the buyer with a special offer
- Offer a promo code
- Remind about items in cart
Informational Pop-up
Notification of important events:
- Change of work schedule
- Delivery conditions on holidays
- Technical work on the site
Creating a Pop-up
Go to Marketing → Pop-up and click Create.
Settings
- Headline - short, attractive text
- Description - detailed information
- Image - banner or photo
- Button - text and link
- Display conditions - when and to whom to show
Conditions of display
- Frequency - once per session, once a day, at each visit
- Delay — how many seconds after the page loads
- Pages — on which pages to show
- Devices - desktop, mobile or all
Recommendations
- Do not overuse pop-ups - one per visit is enough
- Add a prominent close button
- Test different versions of text and sentences