Promotional campaigns allow you to run promotions on the website with automatic application of discounts and visual design.
Create a campaign
Go to Marketing → Promotional Campaigns and click Create Campaign.
General Settings Tab
- Campaign name - internal name for the administrator
- Heading for the site - the text that buyers will see
- Validity period — start and end date of the promotion
- Description — terms and conditions of the promotion
Products tab
Determine which products are included in the promotion:
- Automatic addition - by category, brand or tag
- Manual selection - select specific products
- Discount — set a percentage or a fixed discount for participants
Slider tab
Set up your campaign banner:
- Upload an image for desktop and mobile versions
- Add text on top of the banner
- Customize a button with a call to action
SEO Tab
- Meta title and description for the campaign page
- URL of the promotion page
- Open Graph image for social networks
Product badges
Products participating in the promotion automatically receive a badge (for example, “Promotion”, “-20%”). This makes them stand out in the catalog and on the home page.
Campaign Tips
- Plan promotions in advance
- Use bright banners
- Limit promotion time to create urgency
- Analyze the results after completion