Promo codes are an effective tool for attracting customers and increasing sales. In ecom.md you can create different types of promotional codes.
Creating a promotional code
Go to Marketing → Promo Codes and click Add.
Basic parameters
- Code - text entered by the buyer (for example, SALE20, NEWYEAR)
- Discount type - percentage of the amount or fixed amount
- Discount amount - percentage (5%, 10%, 20%) or amount (50 MDL, 100 MDL)
Conditions of use
- Minimum order amount - the promo code only works for orders over the specified amount
- Maximum discount amount—limit the size of the discount (important for percentage discounts)
- Number of uses—how many times the code can be used (total and per client)
Validity period
- Start date – when the promo code starts working
- End date – when the promo code ceases to be valid
Application to goods
- Entire catalog - discount on all products
- Certain categories - discount only for selected categories
- Specific products - discount on specified products
Groups of promo codes
For mass mailings, use groups of promo codes - generation of many unique codes with the same conditions.
Go to Marketing → Promo Code Groups:
- Specify a code pattern (for example, SALE-XXXX)
- Specify the number of codes
- Set up the conditions (as for a regular promo code)
- Generate and export a list of codes
Statistics
Statistics are available for each promotional code:
- Number of uses
- Total amount of discounts
- Average check with promo code