XML feeds with products are structured files containing all the information about the products of the online store (name, description, price, stock availability, images, link, etc.). They are used to automatically send product data to marketing platforms.
What they do:
- Transmit information about products to marketing platforms.
- Automatically update information in advertisements when data on the site changes (price, stock availability, image).
- Allow you to place products in campaigns such as Shopping ads (Google) or Catalog/Remarketing (Facebook).
Main functions:
- Automatic synchronization of products on the website with marketing platforms.
- Dynamic advertising - shows users ads with products that they viewed on the site.
- Generation of Shopping / Dynamic Ads without manually entering products.
- Manage inventory in advertising by avoiding showing products that are already sold out.
How to create XML feeds from the admin?
In the admin panel, at the very bottom there is a module āProduct Feed Integrationsā.
Open this page and click on ā+ Add Product Feed Integrationā (upper right corner)
Select the desired feed to create (several are possible) and Save below on the page.
Click on the button to copy the desired feed.
- The link of the created feed is automatically created and copied and you can open it in a new tab.
- This link can be added to the desired application and start promotion.
- Automatically once a day the system will update the data via the link in the application.
Important:
- *There are separate feeds for different applications:Google, Facebook, Pinterest, Bing*. Choose the applications that you use.
- Separate feeds are created for each language of the site separately.
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