Subscriptions and newsletters

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The subscription system in ecom.md allows you to collect email addresses of visitors and manage your subscriber base.

Collecting subscriptions

Subscription form on the website

The subscription form can be displayed:

  • In the footer of the site (permanently)
  • In the pop-up window (on your first visit)
  • On the promotion page

Subscriber details

When you subscribe you will receive:

  • Email (required)
  • Name (optional)
  • Consent to data processing

Subscriber management

Go to Marketing → Subscriptions to manage your database.

Subscriber list

  • View all subscribers with subscription date
  • Filtering by date, status
  • Export list to CSV/Excel
  • Removing unsubscribers

Subscriber statuses

  • Active — receives mailings
  • Unsubscribed — refused mailings
  • Blocked — email unavailable (bounced)

Using the subscriber base

Export your subscriber database for use in:

  • Email marketing services (Mailchimp, SendPulse)
  • Advertising accounts (Facebook Ads, Google Ads - audiences)
  • SMS mailings

Recommendations

  • Always obtain consent to subscribe (GDPR)
  • Offer value for subscription (discount, useful content)
  • Regularly clear the database of inactive addresses
  • Add an unsubscribe link to each email

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